One of the more interesting products unveiled at Apple's iPod event in San Francisco earlier this month was a new, smaller, cheaper, and almost completely retooled Apple TV. Announced back in 2007, Apple's underloved set-top box didn't evolve much in three years, just getting a software facelift or two along the way. This time around, the Apple TV emerges as a completely new product ready to take on the Boxee Box, Google TV, Roku, and anyone else who wants to bring a Web-connected set-top box to the center of your living room.
The biggest news: A new sub-$100 price. At $99, the new Apple TV rings up at less than half of what it cost before the revamp. And it's a quarter of the size (see the slideshow below for Apple TV on Apple TV size comparisons), since there's no longer a hard drive. Oh, and it's no longer glossy gray with silver accents, it's a simple matte black, with an even-blacker Apple TV logo. The new Apple TV isn't about the storage anymore, it's all about the streaming: Netflix, YouTube, 99-cent television show rentals from ABC/Disney, Fox, and BBC, and your own music, photos, and video from a computer, iPad, iPhone, or iPod Touch.
But is the new Apple TV finally poised to become the blockbuster that Apple is hoping for? For the full picture, check out our hands-on, lab-tested Apple TV review and the slideshow below for plenty of pics of the Apple TV as it gets unboxed.